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随着环渤海经济圈的崛起,国内港口企业之间的竞争日趋激烈,河北港口集团面临新的挑战和机遇。为实现打造现代港口物流服务商,建设和谐生态新港湾的愿景,在不断加强港口基础设施建设、提高港口服务质量的同时,扩大港口知名度,创造港口品牌效应的重要性日趋显现。应通过开展系列主题活动、为用户把好“两关”等手段,实施品牌战略,推动港口升级,打造公司制度完善、竞争优势强劲、经济效益领先、企业持续发展的港口资源开发运营商和现代港口物流服务商。
With the rise of Bohai economic circle and the increasingly fierce competition among domestic port enterprises, Hebei Port Group is facing new challenges and opportunities. In order to realize the vision of building a modern port logistics service provider and building a new ecological harbor of harmony and ecology, it is increasingly important to expand port visibility and create a port brand while continuously strengthening infrastructure construction and improving port service quality. Should carry out a series of theme activities for users to better “two off ” and other means, the implementation of brand strategy to promote the port upgrade, build a company system, strong competitive advantage, leading economic benefits, sustainable development of port resources development operators And modern port logistics service providers.