本文作者为莱钢集团公司财务部副部长,结合工作实际,重点阐述了如何以营销评价为载体,提升企业经济效益及竞争力的体会和经验,并以此为基础开辟了新的营销评价管理平台,实践证明效果很好,其经验值得推广。同时又提出了今后进一步做好这项工作的努力方向,可供大家共同探讨。 The author of this paper is the vice minister of finance department of Laiwu Steel Group Company. Combining with the actual work, this article mainly elaborates how to use marketing evaluation as a carrier to enhance the experience and experience of economic efficiency and competitiveness of enterprises, and based on it, opens up a new marketing evaluation management Platform, the practice proved effective, its experience is worth promoting. At the same time, I put forward the direction of efforts to do a better job in the future and can be explored jointly by all.