我们今天处在大数据时代,有人说,大数据时代,我们点点鼠标,看看电脑,玩玩数据模型,就可以感知消费者,真的是这样吗?还有人说,不管是不是大数据,其实了解消费者都是很难的事情,特别是要了解消费趋势,就更难了。到底我们如何捕获未来的消费趋势呢?我想有些心得可以和大家分享。消费者的心思有时候的确很难琢磨,特别在那些需要引领时尚又与人们的生活方式紧密相关的领域。但是,至今为 We are in the age of big data today. Some people say that in the era of big data, we could feel consumers by clicking the mouse, watching the computer and playing with the data model. Some people said that whether it is not big data, In fact, consumers are very difficult to understand things, especially to understand consumer trends, even harder. How do we capture the future of consumer trends? I think some ideas to share with you. The minds of consumers are sometimes hard to figure out, especially in areas that need to lead fashion and are closely linked to the way people live. But so far