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2015年,受政策摇摆因素和消费信心减弱的影响,家电行业上半年增长受挫。面对当前的市场环境,厂商更需要共担共赢的合作理念。而经销客户的生存与发展,决定了品牌的高度与长度。所以,厂家总部对于指导、帮助客户上必须有具体的帮扶计划。厂家高层亲自参与经销商促销活动。协销最重要的表现就是在促销活动的支持上,除了正常的节日大促外,华帝还在多地开展董事长签售、总裁签售、奥运冠军
In 2015, due to the policy sway factor and weakened consumer confidence, the home appliance industry suffered a setback in growth in the first half of the year. Faced with the current market environment, manufacturers need to share a win-win cooperation philosophy. The distribution of customer survival and development, determines the brand’s height and length. Therefore, the factory headquarters for guidance, to help customers must have a specific plan to help. Top manufacturers personally involved in dealer promotions. Co-marketing is the most important performance in the promotional support for the event, in addition to the normal holiday big promotion, Vantage also more to carry out the chairman signings, the president signings, the Olympic champion