品牌建设的核心就是产品的品质品牌,现代营销学之父科特勒在《市场营销学》中的定义,品牌是销售者向购买者长期提供的一组特定的特点、利益和服务。为什么要先说一下品牌的定义呢?因为我们多数的企业、企业家们、经销商们、营销的从业者们,在目前这个人心浮躁的社会中,虽然口口声声离不开打造品牌,创新品牌,把品牌植入人心等等,但结果呢?貌似一个个所谓的品牌风光三五年就消失在公共视野了,昙花一现的快消 At the heart of brand building is the product’s quality brand. Kotler, the father of modern marketing, is defined in Marketing as a set of specific characteristics, benefits and services that sellers provide to buyers over time. Why should we first talk about the definition of the brand? Because most of our businesses, entrepreneurs, dealers, marketing practitioners, in the present impetuous society, although the repercussions of building brands, brand innovation, The brand implanted in the heart and so on, but the result? Looks like one by one the so-called brand scenery disappeared in the public field 35 years, the flash in the pan