近年来，随着外资的大规模引进，中外企业的合资浪潮汹涌澎湃，这无疑对我国的经济发展起到了促进作用。但是，由于相当一部分参与合资的中方企业缺乏商标意识和长远的商标战略，在合资过程中将原企业已有相当知名度的商标，以极低的价格转让给外方或转让给新组建的合资企业， In recent years, with the large-scale introduction of foreign capital, the wave of joint ventures between Chinese and foreign companies has been surging. This undoubtedly has played a catalytic role in China’s economic development. However, due to the lack of trademark consciousness and long-term trademark strategy for a considerable number of Chinese companies participating in the joint venture, the original company has already established a well-known trademark in the process of joint venture, which is transferred to the foreign party at a very low price or transferred to a newly formed joint venture. ,