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本文揭示了1P商业模式创新的关键在于跨类创新,通过扫描商业生态网络价值,发现其创造和交易网络价值的逻辑,交易结构和交易内容,整合第三方买单,获得新的竞争优势,以此突破商业战略的定价空间,使价格小于产品平均成本还能赢利,大于顾客意愿价格还能促销。1P商业模式设计颠覆了把对目标顾客的价值主张放在中心模块的设计思路,把定价放到了中心位置,把网络价值逻辑和交易结构作为商业模式设计的灵魂,把定位和锁定第三方买单提到了前所未有的高度,作为1P商业模式设计的核心任务。1P商业模式设计逻辑清晰,设计简单,适用于所有大中小企业。它既解决了商业模式的分类、创新和设计的核心问题,也解决了如何运用商业模式替代商业战略进行营销的核心问题。
This article reveals that the key to innovation in 1P business model lies in cross-category innovation. By scanning the value of commercial eco-networks, discovering the logic, transaction structure and transaction contents of creating and trading network values, integrating third-party payouts and gaining new competitive advantages, Break through the commercial strategy of pricing space, the price is less than the average cost of the product can profit, more than the price of the customer can promote. 1P business model design subverts the design idea of putting the value proposition of the target customer on the center module, placing the pricing at the center, using the network value logic and transaction structure as the soul of the business model design, positioning and locking the third-party pay-as-you-go To an unprecedented height, as the core task of 1P business model design. 1P business model design logic clear, simple design, suitable for all medium and small businesses. It not only addresses the core issues of business model classification, innovation and design, but also addresses the core issue of how to use business model to replace business strategy for marketing.