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效益观邓小平同志早在1983年10月就指出,“思想文化教育卫生部门,都要以社会效益为一切活动的惟一准则,它们所属的企业也要以社会效益为最高准则。”他在批评文艺界出现“‘一切向钱看’的歪风”,“不少人竟用一些庸俗低级的内容和形式去捞钱”,“只顾迎合一部分观众的低级趣味”的同时指出,“这种‘一切向钱看’、把精神产品商品化的倾向,在精神生产的其他方面也有表现。”
As early as October 1983, Comrade Deng Xiaoping pointed out: “Ideological, cultural and educational health departments must take social benefits as the sole criterion for all their activities and their respective enterprises must also regard social benefits as the highest standards.” He is criticizing literature and art There are “unhealthy tendencies to look for money”, “many people use some vulgar and low-cost content and forms to get money” and “cater only to the low tastes of some viewers.” At the same time, it points out that “all this Money watching ’, the tendency to commercialize spiritual products also manifests itself in other aspects of mental production. ”