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设计文化总是有其特定存在的环境和土壤,每个地方都有其特殊文化意识和传承,地域文化的挖掘对于城市品牌视觉形象塑造具有一定积极作用。本文结合城市品牌设计的符号文化、色彩、多元化的方式分析和研究地域文化在城市品牌设计中的表达方式。
Design culture always has its own specific environment and soil. Each place has its own special cultural awareness and heritage. The excavation of regional culture has a positive effect on shaping the visual image of city brands. This paper analyzes and studies the expression of the regional culture in the urban brand design based on the symbolic culture, color and diversity of the urban brand design.