有一位著名的管理学家说 :企业首先要保证做正确的事 ,然后应正确地做事。这里所说的“做正确的事” ,指的就是企业战略 ,它比企业“正确地做事”更为重要。因为战略问题是个方向问题 ,企业的战略方向错了 ,即便企业经营效率再高 ,那也是南辕北辙 ,无助于企业摆脱最终衰亡的厄 One famous management scientist said: First, enterprises must ensure that the right thing to do, and then should do the right thing. What we mean here, “doing the right thing,” refers to a business strategy that is more important than a business “doing the right thing.” Because the strategic issue is a question of direction, the strategic direction of the enterprise is wrong. Even if the operating efficiency of a business is high, it will lead a different course and will not help the enterprise to get rid of the ultimate decline.