快速发展的新媒体对社会生活和人们的精神生活影响深远,借助这个平台,人人俨然都成为信息传播的渠道,都是意见表达的主体。而当下中国正处于社会转型期,利益格局多元化发展,各种矛盾凸显,一些孤立的事件或言论,有时不经意间在“人人都有麦克风”的新媒体时代,就发酵成了社会热点。特别是航天企业,面临着重大型号发射任务、军民融合产品发布等工作,受到了众人瞩目,这些突发事件、偶发事件、负面 The rapid development of new media has a far-reaching impact on social life and people’s spiritual life. With this platform, everyone seems to have become a channel for information dissemination, and all are subjects of opinion expression. At the moment, China is in a period of social transition, the diversified development of the pattern of interests, various contradictions, some isolated events or remarks, and sometimes inadvertently the new media era of “everyone has a microphone,” it has become a society Hot spots. In particular, the aerospace enterprises are facing the task of launching major types of vehicles and promulgating military and civilian integration products, attracting the attention of the public. These emergencies, incidental events and negative