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科学技术的发展使得21世纪的信息传播进入高速公路化的趋势,也改变了信息内容的传播方式。图形、影像等传播方式越来越受青睐,以批量生产复制的图像内容宣告一个新的视觉文化的到来,我们正从一个以语言文字为中心的文化向以图像为中心的文化过渡。人们倾向于在享受视觉美感的同时获取信息,视觉传达开始成为外界信息传达与沟通的主要桥梁。借助多元化传播方式与受众的互动参与,平面广告的传播特征主要表现为以图像符号为媒介的视觉传播。
The development of science and technology has made the information dissemination in the 21st century into the trend of freeway development and has also changed the way of dissemination of information contents. Graphics, video and other means of communication are becoming increasingly popular. Mass production of reproduced images proclaims the arrival of a new visual culture. We are moving from a language-centered culture to an image-centered culture. People tend to enjoy the visual beauty at the same time access to information, visual communication began to become the main bridge of communication and communication of the outside world. With the interactive participation of diversified modes of communication and audiences, the characteristics of the spread of print advertisements mainly manifest as the visual communication based on image symbols.