论文以北京为例对城市女性消费主义实践进行实证研究,得出以下研究结论:第一,西方消费主义文化已对我国的城市消费者产生了明显的影响,城市男性消费者和女性消费者均表现出一定程度的消费主义倾向;第二,西方消费主义文化对我国消费者的影响存在性别差异;最后,与城市男性消费者相比,城市女性消费者更为明显的消费主义倾向表现为更愿意购买高档耐用消费品、对商品有着更为明显的产地偏好以及更明显的购物场所的偏好,更大程度上受到广告的影响,更加重视商品的符号价值。 Taking Beijing as an example, this paper conducts an empirical research on urban women’s consumerism and draws the following conclusions: First, the Western consumerism culture has had a significant impact on urban consumers in China. Both urban male consumers and female consumers Showing a certain degree of consumerism. Second, there is a gender difference in the influence of Western consumerism on Chinese consumers. Finally, compared with male urban consumers, urban female consumers tend to be more conspicuous consumerism Willingness to buy upscale durable consumer goods has a more pronounced place of origin preference for merchandise and a more pronounced preference for shopping places, more influenced by advertising, with greater emphasis on the symbolic value of the good.