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进入90年代,虽然我国家俱市场开始回升,但在众多的家俱厂家中,真正事业兴旺的为数却不多,大约只有25%,相当一部分企业仍步履维艰。产生这一矛盾的根源在于,生产者与消费者之间原有的联系被打破后,新的联系尚未建立起来。因为复苏起来的家俱市场不同于以前,它不是一种简单的需求复归,而是具有完全不同质的需求变化。意识到这一点,并且采取相应行动的企业自然在激烈的竞争中脱颖而出。
In the 1990s, although the furniture market in China began to pick up, among the many furniture manufacturers, the number of truly successful businesses is not much, only about 25%. A considerable number of companies are still struggling. The root cause of this contradiction is that after the original connection between producer and consumer was broken, the new connection has not yet been established. Because the recovery of the furniture market is different from before, it is not a simple return of demand, but a completely different qualitative change in demand. Enterprises that are aware of this and take corresponding actions will naturally emerge from the fierce competition.