广告受众每天都在接受着海量的信息,广告的过度投放以及过度的广告信息导致了过度广告的现象并造成广告效果降低、品牌美誉度下降、影响受众行为等一系列不良影响。因此,本文通过分析过度广告产生的原因,提出有效规避过度广告的策略:明确广告投放的有效频次、讲求广告投放的艺术性及进行广告的有效编排。 Advertising audiences are receiving vast amounts of information every day. Excessive advertising and excessive advertising information have led to excessive advertisements and have led to a series of adverse effects such as reduced advertising effectiveness, decreased brand reputation, and audience behavior. Therefore, this paper analyzes the causes of over-advertising and proposes a strategy to effectively avoid excessive advertising: clarify the effective frequency of advertising, emphasize the artistic nature of advertising, and effectively organize advertisements.