众所周知,以互联网为代表的新媒体对传统广播电视的冲击非常大。原有的广电受众,现在开始拥有更多的选择,通过互联网和移动互联网可以更方便地看电视和听广播,收听收看的音视频内容以及收听收看的时间都呈现出栏目化和碎片化的特征。传统受众的流失和广告收入的下滑则是这种冲击带来的最直接结果。然而,总是把传统媒体和新媒体对立起来是一个很大的误区,传统媒体其实更有优势去占领新媒体的市场和未来,新媒体不应该只成为某些特定人群或单位的专属 As we all know, the new media represented by the Internet has a great impact on traditional radio and television. The original broadcasting and television audiences now have more choices. The Internet and the mobile Internet make it easier to watch TV and listen to the radio, listen to the audio and video contents, and listen to the time of the exhibition. . The loss of the traditional audience and advertising revenue decline is the most direct result of this impact. However, always opposing traditional media with new media is a big misunderstanding. In fact, traditional media have even more advantages in capturing the market and future of new media. New media should not only be the exclusive target of certain specific groups of people or units