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本文用SWOT分析法探讨了重庆白沙镇旅游开发的优势、劣势、机遇和挑战,并提出白沙旅游整合开发的初步建议,以期为白沙旅游的深入开发提供借鉴。
This paper discusses the advantages, disadvantages, opportunities and challenges of tourism development in Baisha Town of Chongqing by means of SWOT analysis and puts forward the preliminary suggestions on the integration development of Baisha tourism so as to provide reference for the further development of Baisha tourism.