企业与社会永远是一对利益链上的矛盾体,二者又是共生体。运用博弈分析的方法,分析企业自愿承担社会责任的背景,从政府和企业博弈的角度阐述企业自愿承担社会责任的条件,以期求证企业自愿承担社会责任的自身利益所在。 Business and society will always be a contradiction between the interests of the chain, the two are symbiotic. Using the method of game analysis, this paper analyzes the background that enterprises voluntarily assume social responsibility. From the perspective of the game between government and enterprises, it elaborates the conditions for enterprises to undertake social responsibility voluntarily, in order to prove that the enterprise voluntarily assumes the social interest itself.