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新闻舆论作为社会舆论的特殊组成部分， 具有不同一般的社会舆论的特性。它是新闻工作者反映并引导社会舆论中所形成的导向性舆论， 具有自主性与可控性、倾向性与阶级性、客观性与时评性、前沿性与社会性的特质。新闻舆论对社会价值取向的影响作用， 主要通过其反映、导向和监控功能体现出来。新闻舆论倡导的新型价值观念只要适应社会发展朝流， 往往具有巨大渲染力， 能产生社会情感共鸣， 成为社会生活中的新型价值取向。
As a special part of public opinion, news media has the characteristics of different general public opinion. It is the journalist’s reflection and guidance in the formation of public opinion in public opinion, with autonomy and controllability, orientation and class, objectivity and timeliness, cutting-edge and social characteristics. The influence of news media on social value orientation is mainly reflected through its reflection, guidance and monitoring functions. As long as the new values advocated by the media and public opinion are adapted to the current of social development, they tend to have huge rendering power and resonate with social feelings and become the new value orientation in social life.