王海事件: 1995年,22岁的山东人王海头一个“吃螃蟹”,在北京某商厦购买12副SONY假冒耳机。依据《中华人民共和国消费者权益保护法》第49条的规定,尝试购假索赔,最终获赔成功。同年,“王海现象”促使“百城万店无假货”活动的出现,大型商场假货普遍明显减少。因为在消费者打假中起了带头作用,王海成为 Wang Hai Incident: In 1995, Wang Haitou, a 22-year-old Shandong native, ate crabs and purchased 12 pairs of SONY counterfeit headphones from a commercial building in Beijing. Pursuant to Article 49 of the Law of the People’s Republic of China on the Protection of the Rights and Interests of Consumers, it attempted to purchase fake claims and eventually won compensation. In the same year, the phenomenon of “Wang Hai” impelled the emergence of “no fake goods in one hundred cities and 10,000 stores”, and the fake goods in large-scale shopping centers generally dropped significantly. Because consumers play a leading role in crackdown, Wang became