我国当前正处于经济和社会的转型期,人口、资源与环境之间的矛盾逐渐加深,公共危机的发生愈加频繁,公共危机管理的重要性凸显出来。近些年,我国在公共危机管理方面取得了一定的成绩,但是由于对公共危机管理与政府形象塑造的相关性认识不足,我国公共危机管理中的政府形象塑造还存在许多不足。良好的政府形象是政府的无形资产,如何进行政府形象的塑造与创新,成为政府在危机管理中不得不面对的重要课题。 At present, China is in a period of economic and social transition. The contradictions between population, resources and environment are gradually deepening. Public crises are occurring more frequently and the importance of public crisis management is highlighted. In recent years, our country has made some achievements in public crisis management. However, due to the lack of understanding of the correlation between public crisis management and government image building, there are still many deficiencies in shaping the government image in public crisis management in our country. A good government image is the intangible assets of the government. How to shape and innovate the government image has become an important issue that the government has to face in crisis management.