任何一个朝阳 产业所带来的高利润 都会吸引更多的加入 者,使竞争变得更加 激烈,并因此产生两 个截然不同的结果: 一是产品研发的投入 力度会加大,使得产 业的科技含量增加, 产业的平均利润率降 低,消费者得到更多 的实惠,而产业自身 也得到发展的空间; 二是片面追逐广告效 应和市场暴利,对产 业进行灭绝性开采, 却带来产业自身的信 誉危机。 The high profits from any sunrise industry will attract more entrants and make the competition more intense. As a result, there will be two very different results. First, investment in product development will intensify, making the industry’s technology The content increases, the average profit rate of the industry decreases, consumers get more benefits, while the industry itself has room for development; the second is the one-sided pursuit of advertising effects and market profits, the industrial extinction of mining, but the industry itself Credit crisis.