随着就业形势的日益严峻,加上媒介逐渐融合的趋势,社会对新闻传播类人才的需求也发生了变化,不少新闻传播类高校毕业生开始逐渐改变传统的就业观念,尝试着进行自主创业。然而,对于刚毕业又缺乏社会经验的高校生而言,创业是个风险与机遇并存的挑战,为了将创业的风险降低到最低,本文对大学生创业优劣势进行了详细的分析,希望能够帮助大学生准确把握自身特点,选择合适的创业资源与项目并获得成功。 With the increasingly serious employment situation and the gradual integration of media, the demand for news media talents has also changed. Many college graduates in journalism and communication are gradually changing their traditional employment concepts and trying to start their own businesses . However, for newly graduated and lack of social experience of college students, entrepreneurship is a challenge of coexistence of risks and opportunities. In order to minimize the risk of entrepreneurship, this paper analyzes the advantages and disadvantages of entrepreneurship in detail, hoping to help students accurately grasp Its own characteristics, choose the appropriate entrepreneurial resources and projects and be successful.