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在世界市场趋于一体化、经济全球化的进程中,我国企业如何在激烈的国际竞争中运用一定的战略和对策,来把握契机,迎接挑战,笔者撷取了国外一些先进企业接轨国际市场的成功经验,以启迪国内企业的智慧之光。一、采用世界战略的索尼公司索尼公司是战后日本经济高速增长和走向国际化的“象征”。索尼公司的市场策略是开发符合海外市场特征的典型产品,为实现这一策略,公司建立了广泛的售后服务体系,采用了能够吸引消费者注目的广告,以
In the process of integration and economic globalization in the world market, how do Chinese companies apply certain strategies and countermeasures in the fierce international competition to seize the opportunity and meet the challenges? The author has learned that some advanced foreign companies have integrated into the international market. Successful experience to inspire the wisdom of domestic companies. First, adopting world strategy Sony Corporation Sony Corporation is the “symbol” of post-war Japanese economic growth and internationalization. Sony’s marketing strategy is to develop typical products that meet the characteristics of overseas markets. To achieve this strategy, the company has established a wide range of after-sales service systems that employ ads that attract consumers’ attention.