开放型教学是以学生为中心开展学习,以能力培养和素质提高为目的的教学思维、模式和行为。旅游市场营销是一门应用性很强的课程,开设这门课的主要目的在于培养学生的市场运作能力,因此旅游市场营销课程施行开放型教学显得尤为必要。本文首先对开放型教学进行认识,接着阐述旅游市场营销课程施行开放型教学的必要性,然后提出旅游市场营销课程施行开放型教学的相关策略。 Open teaching is a student-centered learning, teaching thinking, mode and behavior with the aim of improving ability and cultivating students’ ability. Tourism marketing is a highly applied course. The main purpose of this course is to cultivate students’ ability to operate the market. Therefore, it is very necessary to implement open marketing teaching in tourism marketing course. This article first of all, the understanding of open teaching, and then elaborated on the necessity of implementing the open marketing of tourism marketing courses, and then put forward the marketing marketing courses in the implementation of open teaching strategies.