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近几年我国广告市场的增长速度开始缓慢下降,广告人和专家学者普遍认为这是长期高速增长之后的正常回归。理性的广告人已经不再奢望八十年代和九十年代那样爆发式的增长再度出现,只是希望广告市场能够保持较高速度稳定的增长。我国的广告市场毕竟比发达国家落后许多,较低的基数和正在成长中的市场使我们有可能维持一个较高的增长率。然而,2005年的广告市场却与广告人的愿望相距甚远,敏感的人在去年冬天就感觉到了广告市场的寒气,更
In recent years, the growth rate of China’s advertising market began to decline slowly, and advertisers and experts and scholars generally considered it a normal return after long-term rapid growth. Rational advertisers no longer expect the explosive growth of the 1980s and 1990s to reappear, just hope that the advertising market to maintain a high speed and steady growth. After all, the advertising market in our country lags behind the developed countries. The low base and the growing market make it possible for us to maintain a high growth rate. However, the advertising market in 2005 was far from the advertisers’ wishes. Sensitive people felt the chill in the advertising market last winter.