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通过考察中部传统农区从事农业经营的典型创业农户的经营行为,从创业过程的视角分析创业风险,发现一般农户由于资源、技术和信息的约束,在商机的识别、社会网络的运用和资源的获取过程中,创业面临着多种复合风险,在农业内创业的绩效较低,其进入和退出成本较高。因此,构建一个创业型的合作组织作为农户创业的平台,通过创业型组织内部的群体决策和正规网络内部的互助,提高农户对商机的识别,整合和获得创业资源,同时,政府出台复合型创业扶持政策,完善扶持政策执行的监督程序,就能降低单个农户创业的风险。
By investigating the operation behavior of typical start-up peasant households engaged in agricultural operation in the traditional agricultural areas of Central China, this paper analyzes venture risk from the perspective of start-up process and finds that due to the constraints of resources, technology and information, general peasant households have more opportunities to identify business opportunities, use social networks and resources Entrepreneurship is faced with multiple compound risks during its acquisition. Entrepreneurship in agriculture has lower performance and higher costs of entry and exit. Therefore, to build an entrepreneurial cooperative organization as a platform for farmers to start a business, through group decision-making within the entrepreneurial organization and mutual assistance within the formal network, to enhance farmers’ identification of business opportunities, integration and access to entrepreneurial resources, meanwhile, the government introduced composite entrepreneurship Supporting policies and improving the supervision procedures for supporting the implementation of policies can reduce the risk of individual farmers starting a business.