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随着时代的发展,我国文化和教育事业的繁荣促进了与其相关产业的发展,例如书籍设计、封面设计的飞跃式发展,同时受到时代发展带来的经济、物质水平提高,文化、艺术等方面受到西方国家的影响,大众的审美要求也随之提升,为了满足大众的消费心理和审美需求,作为文化传播的主要载体书籍迎来了一个商业的时代设计的时代。21世纪经济时代催生了书籍封面插画在形式、内容和审美趋向上的转变,传统文化与商业的结合也给现代设计师的创新设计提出了更高的要求。
With the development of the times, the prosperity of our country’s culture and education promotes the development of its related industries such as the leap-forward development of book design and cover design, as well as the economic and material improvement brought by the development of the times, as well as its culture and art Influenced by the Western countries, the aesthetic requirements of the general public also rose. In order to meet the consumer psychology and aesthetic needs of the public, the book as the main carrier of cultural communication ushered in an era of commercial era design. The economic era in the 21st century gave birth to the change of book cover illustration in form, content and aesthetic tendency. The combination of traditional culture and commerce also put higher demands on the innovative design of modern designers.