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在战略性亏损选择上,自主品牌必须找到适合自己的价值主张,并依靠投资不断强化这些主张。2011年是汽车行业自主品牌大溃退的一年。主要占据中低端市场的自主品牌则全部遭遇滑铁卢,奇瑞、比亚迪、吉利等纷纷退出销量前十,自主品牌市场占有率进一步下降。
In the strategic loss of choice, independent brands must find their own value proposition, and rely on investment continue to strengthen these ideas. 2011 is the auto industry’s own brand big recession year. Mainly occupy the low-end market, all of its own brand suffered Waterloo, Chery, BYD, Geely have quit the top ten sales, the market share of independent brands further decline.