随着商品经济的不断发展和产品竞争的日益激烈,人们在关注产品质量的同时,还关注着产品包装所表达的艺术内涵,所以产品的包装设计对促进产品的销售有着重要的作用。我国传统美学思想博大精深,对产品的包装设计有着潜移默化的影响和熏陶。本文在对我国的传统美术思想精髓进行认识的基础上,研究了传统美学思想在包装设计上的运用。 With the continuous development of commodity economy and the increasingly fierce competition in products, people pay attention to product quality while paying attention to the artistic connotation expressed in product packaging. Therefore, product packaging design plays an important role in promoting product sales. The profound and profound traditional aesthetic thoughts in our country have a subtle influence and influence on the product packaging design. On the basis of understanding the essence of Chinese traditional art thoughts, this paper studies the application of traditional aesthetics in packaging design.