公信力是媒体生存下去的根本,目前美国媒体的公信力危机更是为我国主流媒体敲响了警钟。主流媒体要想维护公信力,就必须注意其制约因素,从运作模式的角度狠抓主业产品质量,保证有效信息的有效发行。此外,还要在增强社会责任感的同时深入市场化运作,与时俱进整合媒介产业链,着眼长期效应创新传播模式,提升品牌影响力。 Credibility is fundamental to the survival of the media. At present, the crisis of credibility of the U.S. media is a wake-up call for the mainstream media in our country. Mainstream media in order to maintain credibility, we must pay attention to its constraints, from the perspective of operating mode, pay close attention to the quality of main products, to ensure the effective distribution of valid information. In addition, we should also deepen our market-oriented operation while enhancing our sense of social responsibility, integrate the media industry chain with the times, focus on the long-term effect of innovation and communication mode, and enhance brand influence.