战争,最后还是人对人的战争。创维集团年报解读会上,新任总裁杨东文意气风发:一年售出1140万台电视机,大型连锁店占销售额的比重从20.1%降至18.4%,城市专卖店销售额则达到9.7%。巷战,是创维销售战的名称,已密战三年多。最初的“巷战”模式很简单:商场中的促销员收入不高,流失率一直居高不下,更多人想自己开店当老板。何不给这些人一个机会呢?他们参与创维“巷战店”的创业成本很低,只需投入3万~5万元,选好门店地址,承担店面租金、水电。经过创维的审核把关后,门店后续的装修、布局都由创维负责。店中只摆放样 In the end, war is still a war against people. At the interpretation meeting of the annual report of Skyworth Group, the new president, Yang Dongwen, was highly motivated: 11.4 million TV sets were sold each year, and the proportion of large-scale chain stores in sales fell from 20.1% to 18.4%, and that of urban specialty stores reached 9.7%. Street fighting is the name of Skyworth’s sales campaign and has been in close combat for more than three years. The initial “street fighting” model was very simple: salespersons in shopping malls did not have high income, and the turnover rate remained high. More people wanted to open their own stores as bosses. Why not give these people a chance? Their participation in Skyworth’s “Street Wars Shop” has a very low start-up cost. They only need to invest 30,000 to 50,000 yuan, select the address of the store, and assume the rent for the store and water and electricity. After Skyworth’s audit checks, Skyworth’s follow-up decoration and layout are all responsible for Skyworth. Only place in the shop