如同网络风起云涌令网络人才身价倍增一样,如今的传媒热潮也让传媒人才着实火了一把。各方面也都在呼唤传媒职业经理人的一出现,传媒需要职业经理人的意识已经觉醒。但网络从一开始就是完全商业化的,其职业经理人的产生自然也是商业化的。而传媒至今还是非商业化的,虽然它带有较强的商品属性,运作也逐步走向市场化,但由于体制性的障碍、传媒教育的缺失、观念的禁锢等原因,传媒职业经理人还只是一句美丽的口号。虽然一些报业集团进行了有益的尝试,如南方报业集团的《二十一世纪经济报道》的高管团队已经有点职业化的倾向了;出版集团也有些步子迈得比较大的,如广西接力出版社开出了百万年薪挖走了作家出版社的副总……,这些总算是在职业经理人的问题上迈出了第一步,但也基本上还是体制内的一种“挣扎”。与报业和图书出版相比,期刊的市场化进程是较慢的,因此在人才问题的观念上也相对滞后。 As the network surging so double the network talent worth, today’s media boom also let the media talent really a fire. All parties are also calling for the emergence of a professional manager of the media. The media needs the awareness of professional managers to be awakened. However, the network has been completely commercialized from the very beginning, and the production of professional managers has naturally been commercialized. However, the media is still non-commercial. Although it has strong product attributes and operations are gradually marketized, due to institutional barriers, the lack of media education and the confinement of concepts, media professionals are still only A beautiful slogan Although some newspaper groups have made useful attempts, such as the South Press Group’s “21st Century Business Herald,” the executive team has been a bit pro-oriented; Publishing Group also some larger steps, such as Guangxi Relay Publishing House out of the million annual salary hogged off the Vice President of the Writers Publishing House ... These are finally the first step on the issue of professional managers, but also basically a “ struggle”. Compared with newspaper and book publishing, marketization of periodicals is relatively slow, so the concept of talent issues is relatively lagging behind.