当下大众媒介在青少年的政治社会化过程中日益重要,大学生须具备良好的媒介素养才能更好地传承国家政治文化、形成完善的政治人格、塑造坚定的政治立场。本文分析了高校媒介素养对大学生实现政治社会化目标的重要性,探讨媒体环境下开展媒介素养教育的意义。媒介素养,又称媒体素养,是公众对媒体信息选择、理解、评价及利用的能力。而政治社会化是指人们形成政治立场和养成政治人格的过程。政治社会化贯穿人的一生,决定着一个人的政治态度、情感和价值取向,而大学阶段是人生的关键时期,在这一阶段,大学 Nowadays mass media plays an increasingly important role in adolescent political socialization. Undergraduates must have good media literacy to better inherit the national political culture, form a sound political personality, and shape a firm political stance. This article analyzes the importance of college media literacy to college students’ achievement of the goal of political socialization and discusses the significance of media literacy education in the media environment. Media literacy, also known as media literacy, is the public’s ability to choose, understand, evaluate and utilize media information. Political socialization refers to the process by which people form political positions and develop political personalities. Political socialization runs through human life and determines one’s political attitude, emotion and value orientation, while the university stage is the crucial period in life. During this period, the university