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近年来互联网+日益成为商业时代的新宠,同时也促使传统产业与电商结合革新产业结构。而中国的电商企业大多是全新的线上市场,分众电商企业较少也难以存活,那么对于分众电商除了注重自身创新的商业模式作支撑外更要抓住电商的核心竞争力—客户关系管理。
In recent years, the Internet has increasingly become the new darling of the commercial era, and at the same time, it has also promoted the combination of traditional industries and e-commerce to reform the industrial structure. However, most of the e-commerce enterprises in China are brand-new online markets, and few e-commerce enterprises are difficult to survive. Therefore, in addition to focusing on their own innovative business models, Focus e-commerce companies should seize the core competitiveness of e- Customer Relationship Management.