随着移动互联网时代的到来,传统电信语音业务面临着前所未有的压力,如何保持传统语音业务的市场占有率成为运营商需要思考的问题。通过比较和分析传统语音业务和新兴移动互联网业务的不同特征,提出按照移动互联网特性提升传统业务可用性的思路,对“智能终端个性化情景业务”的需求、业务特点、技术实现进行分析和研究,为传统业务焕发新生提供了较好的参考。 With the advent of the mobile Internet era, traditional telecom voice services are under unprecedented pressure. How to maintain the market share of traditional voice services has become an issue that operators need to think about. By comparing and analyzing the different characteristics of traditional voice service and emerging mobile Internet service, this paper puts forward the idea of ​​enhancing the availability of traditional service according to the characteristics of mobile Internet, and analyzes the requirements, business characteristics and technical implementation of “intelligent terminal personalization service ” Research, provide a good reference for the rejuvenation of traditional business.