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商品化权关系中主体间的利益冲突复杂多样。构建商品化权制度的过程是一个不断进行利益衡量与价值选择的过程。商品化权制度中的利益平衡应围绕保护权利人的合法权益展开。但这并不意味着权利人的私人利益在一切利益冲突的场合都将绝对优先。在具体的商品化权关系中,应考虑对相关法益的影响或损害程度来确定保护的优先程度。
The conflicts of interest among the subjects in the commercialization rights are complicated and diverse. The process of building a system of commercialization rights is a process of constant measurement of interests and selection of values. The balance of interests in the system of commercialization should focus on protecting the legitimate rights and interests of the right holder. However, this does not mean that the private interests of the obligees will have absolute priority in all conflicts of interest. In the specific relationship of commercialization rights, the degree of priority of protection should be determined by considering the extent of the impact or damage on the relevant legal interests.