直播作为当下最热门的传播方式,在冲击传统直播形式的同时,也为许多茶企带来了商机。例如今年5月,艺福堂与几大电商品牌合作邀请柳岩做直播,短短一个小时之内,柠檬片就卖出4500多件。除了柳岩本身的人气外,还与直播平台成本低、互动性强、部署便捷、稳定可靠有关。直播介入茶界的弊端有哪些?然而,作为一种新兴事物,它也存在许多弊端,尤其是当它与传统茶叶行业结合时,更为明显。 Live broadcast as the current most popular mode of transmission, the impact of the traditional live broadcast at the same time, but also for many tea companies brought business opportunities. For example, in May this year, Yi Futang and several major e-commerce brands invited Liu Yan to do a live broadcast, just an hour, the lemon slice sold more than 4500 pieces. In addition to the popular Liu Yan itself, but also with low cost live broadcast platform, interactive, easy deployment, stable and reliable. What are the disadvantages of live broadcast into the tea industry? However, as a new thing, it also has many drawbacks, especially when it is combined with the traditional tea industry.