慈善组织生存之根基在于信任,A慈善机构因人们的信任而发展。然而,成也萧何,败也萧何。新媒体时代来临之际,A慈善机构却面临着严重的信任危机。本文尝试引入战略管理工具——平衡计分卡来为其重建信任,并且根据其特性从财务、客户、内部流程、员工学习与成长四个方面来建立平衡计分卡使其更加规范、科学,朝着人们期望的方向发展。 The foundation for the survival of charities lies in trust. A charities develop because of their trust. However, as Xiao also Xiao, defeated Xiao He. A new era of media is approaching, A charity is facing a serious crisis of confidence. This paper attempts to introduce a strategic management tool - Balanced Scorecard to rebuild its trust, and according to its characteristics from the financial, customer, internal processes, staff learning and growth to establish a balanced scorecard to make it more standardized, scientific, In the direction of people’s expectations.