论文部分内容阅读
近几年,随着我国社会主义市场经济的发展和人民生活水平的不断提高,医药企业也得到了长足的发展,医药企业数量显著增加,生产规模不断扩大,竞争日趋激烈。在这种背景下,医药企业要想从激烈的竞争中脱颖而出,必须重视对医药市场营销人才的引进和培养工作,中职院校的药品市场营销学就是因人才就业市场的这种迫切需要而开设的。因此,如何在药品市场教学中打破传统的授课方式,改革教学方法,处理好药剂知识构成与市场营销知识构成的关系,实施以岗位能力需求为导向的教学,就显得尤为重要。
In recent years, with the development of China’s socialist market economy and the continuous improvement of people’s living standards, pharmaceutical companies have also achieved considerable development. The number of pharmaceutical companies has increased significantly, the scale of production has continued to expand, and competition has become increasingly fierce. Under this background, if pharmaceutical companies want to stand out from the fierce competition, they must pay attention to the introduction and cultivation of pharmaceutical marketing talents. The pharmaceutical marketing of secondary vocational colleges is due to such an urgent need for a talented job market. Opened. Therefore, how to break the traditional way of teaching in the teaching of medicine market, reform the teaching methods, handle the relationship between the composition of knowledge of medicines and the knowledge of marketing knowledge, and it is particularly important to implement the teaching based on the ability requirements of posts.