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随着世界经济一体化以及全球化特征的越来越明显、国际商务活动的越发频繁。外语,尤其是专业的商务外语的应用也越发广泛。具备跨文化商务交际能力的复合型人才成为经济和社会发展的迫切需求,这就要求在商务英语教学中加强商务文化的导入以及跨文化意识的培养。本文试以商务英语教学为例分析跨文化交际存在的问题并提出在教学中培养学生跨文化交际能力的方法
As the world economy becomes more integrated and the features of globalization become more and more obvious, international business activities are becoming more frequent. Foreign languages, especially the professional business language is also more widely used. Cross-cultural business communicative competence of complex talents become the urgent economic and social development needs, which requires business English teaching to strengthen the introduction of business culture and cross-cultural awareness training. This paper tries to analyze the existing problems of intercultural communication by taking business English as an example and puts forward some methods to cultivate students’ intercultural communicative competence in teaching