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国内近年来突发性事件频发,从自然条件来说我国是世界上遭受自然灾害最严重的国家之一,灾害种类多、频度高、区域性、季节性强;从社会条件上说,目前我国改革开放和现代化建设处于攻坚阶段,工业化、城市化加速发展,新情况、新问题穷出不层,各种重大事故灾害、公共卫生事件和社会安全事件时有发生。在这种情况下,经济容易失稳、社会容易失序。政府作为社会公共突发事件的处置主体,必须善于通过总结一系列国内、国外其他政府处置公共突发事件案例中的危机公关策略来提高自身公共危机管理能力,有效地应对这些危机事件。
In our country, the sudden incidents have been frequent in recent years. From the natural conditions, our country is one of the countries that suffer the most serious natural disasters in the world. The disasters are many, frequent, regional and seasonal. From the social conditions, At present, China’s reform and opening up and modernization are in a crucial stage of development. Industrialization and urbanization have accelerated. New situations and new problems have come to an end. Various major accidents, public health incidents and social security incidents have occurred from time to time. Under such circumstances, the economy is prone to instability and society is prone to disorder. As the subject of social public emergency, the government must be good at tackling these crises effectively by summing up a series of crisis public relations strategies in handling public emergencies in a series of domestic and foreign governments.