对标管理的最终目的是通过对优秀企业创造卓越绩效过程的战略、方式进行研究、分析和消化、吸收,发展为适合本企业的运营方式,成为促进企业提升发展质量的有效工具。对标管理有助于清晰战略方向。与优秀企业对标,首先就是要在战略上对标找差距,探寻优秀企业在竞争中取胜的战略根源。通过战略对标,可以较好地发现自身与优秀企业之间可比性的问题,确定自身在行业、在市场中的准确坐标,使企业自身的发展战略变得更加清晰、更加富有引领性, The ultimate goal of benchmarking management is to research, analyze and digest, absorb and develop the operation mode suitable for the enterprise through the strategy and method of creating excellent performance process for outstanding enterprises, and become an effective tool for promoting the quality of development of enterprises. Benchmarking helps to clear the strategic direction. With excellent corporate benchmarking, the first is to find the gap in the standard, to explore the strategic roots of outstanding enterprises in the competition. Through strategic benchmarking, we can better find the problem of comparability between ourselves and outstanding enterprises, determine our own accurate coordinates in the industry and the market, make our own development strategy become clearer and more leading,