论文部分内容阅读
一个几乎将一切事物数字化、虚拟化和自动化的新时代即将来临,不同领域的传播渠道不再泾渭分明,消费者将获得自由选择与接受有效信息的乐趣,营销者亦开始在这个变平的世界中深入的理解并运用具有非凡意义的互动行销模式
A new era of digitalizing, virtualizing and automating almost everything is approaching. The channels of communication in different fields are no longer distinctly defined. Consumers will have the freedom to choose and receive effective information. Marketers will also begin to emerge in this flattened world In-depth understanding and use of interactive marketing with extraordinary significance