随着信息时代的来临,以网络技术为主要代表的新技术革命极大地影响着人们的生活。在传统的传媒领域,广播正面临着新兴的第四媒体——网络的强烈冲击。高校广播作为一个重要的校园媒体,在宣传党的方针路线、传播有效信息,促进校园文化建设等方面都起着极为重要的作用。 With the advent of the information age, the revolution in new technologies, which is mainly represented by network technology, has greatly affected people’s lives. In the traditional media area, broadcasting is facing a strong impact on the emerging fourth media, the Internet. As an important campus media, college radio plays an extremely important role in promoting the Party’s line of principle, disseminating effective information and promoting the construction of campus culture.