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为能在中国市场获得成功,跨国公司显然需要掌握当地运作的技巧,但他们的行为必须符合全球统一的规范,而这也是中国市场对他们的期望曾经笼罩在某些跨国公司头上的光环,正在慢慢褪去光辉!一个能说明这个现象的例子是麦当劳曾被迫取消了一个电视广告。在这个
In order to be successful in the Chinese market, multinational corporations obviously need to master the skills of local operations. However, their behavior must conform to the norms of the world. This is also a halo that their expectations in the Chinese market have once overshadowed by some multinational corporations. Is slowly fading away! One example that illustrates this phenomenon is that McDonald’s was forced to cancel a television commercial. at this