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随着3G网络、智能手机和社交网站的飞速发展,一个全新的自媒体(We Media)传播环境得以诞生。自媒体即普通大众经由数字科技强化、与全球知识体系相连以后,一种以现代化、电子化的手段,向不特定的大多数或者特定的个人传递信息的新媒体的总称,包括博客、微博、社交网站上的个人主页等。①在自媒体环境下,电视
With the rapid development of 3G networks, smartphones and social networking sites, a new environment for We Media communication was born. Since the media, that is, the general public has been strengthened through digital technology and connected with the global knowledge system, a general term for new media that uses modern and electronic means to transmit information to unspecified majority or specific individuals, including blogs and Weibo , Social networking sites on the personal home page. ① in self-media environment, television