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招银大学“金鹰计划”致力于全面提升中基层管理者领导力水平,重点研究绩效提升和领导力发展两大问题,并在招商银行“二次转型”的大背景下,探索大型企业核心人才批量复制方案的可行性。项目整体设计遵循绩效改进技术思想,采取混合式学习方式(Blended Learning),具有很强的系统性与战略性,实施后获得良好绩效提升效果。一、存鹰之心于高远——项目研发设计面对银行业日益激烈的竞争环境,招商银行提出“二次转型”战略,对一线管理者,特别是分支行
CMB University’s “Golden Eagle Program” is committed to comprehensively enhancing the leadership level of middle-level managers, focusing on the two major issues of performance improvement and leadership development, and exploring under the background of China Merchants Bank’s “secondary transformation”. Feasibility of Bulk Copy Program for Core Talents in Large Enterprises. The overall design of the project follows the technical idea of performance improvement and adopts Blended Learning. It is highly systematic and strategic, and achieves a good performance improvement effect after implementation. First, the heart of the eagle lies in the lofty future - project R&D and design In the face of the increasingly fierce competitive environment of the banking industry, China Merchants Bank proposes a “secondary transformation” strategy for front-line managers, especially branch lines.