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近年来,四川省黄龙溪古镇以统筹城乡发展为主线,以文化旅游产业和休闲度假经济为支撑,内外结合、整体营销、建管并重,打造新型文化旅游城镇,成为“天府第一名镇”。本文通过对黄龙溪打造“天府第一名镇”新型文化旅游城镇的成功路径进行分析,提出了在古镇发展中,通过创新景区建设模式、景区管理模式、景区营销模式,推动旅游产业有效延伸,拉动城乡统筹发展的可行性道路。一、打造新型文化旅游城镇的优势(一)环境优势旅游发展的黄金时代已经到来,旅游业已成为世界第一大产业,国内旅游市场需求将进入持续大幅度增长期。(二)资源优势一是未来发展的区位优势。黄龙溪镇位于成都平原南部,处于“天府新区”承继南北、贯穿东西的核心位置,且恰好处于成都平原城市发展群“绵阳——成都——乐山”一级发展轴上。
In recent years, the town of Huanglongxi in Sichuan Province takes the overall planning of urban and rural development as the main line, taking the cultural tourism industry and leisure and holiday economy as its support, integrating both inside and outside with the overall marketing and construction management to create a new type of cultural tourism town and becoming the first town of Tianfu “. This paper analyzes the successful path of Huanglongxi in building a new cultural tourism town of ”Tianfu first town“ and puts forward that in the development of the ancient town, through the innovative scenic spot construction mode, scenic spot management mode and scenic spot marketing mode, the tourism industry is promoted effectively Extend and stimulate the feasibility of urban and rural development as a whole. I. Advantages of Creating a New-type Cultural Tourism Town (I) Environmental Advantages The golden age of tourism development has come. Tourism has become the largest industry in the world. The demand of the domestic tourism market will enter a period of substantial and sustained growth. (B) of the resource advantages First, the future development of regional advantages. Located in the southern part of Chengdu Plain, Huanglongxi Town is located in the heart of the ”Tianfu New District“, which runs through the east and the west and lies just on the first level development axis of Chengdu Plain Urban Development Group ”Mianyang - Chengdu - Leshan ".