2013年夏天,国内家电市场的新一轮战争已经打得热火朝天。与以往苏宁、国美等家电连锁巨头及各大零售终端之间的战争不同,如今让这些实体店们共同头疼的对象是一个外来的跨界搅局者——京东商城。零售业经历了从百货商店到连锁店、再到超级市场的三次大的演变,如今,电子 In the summer of 2013, the new round of war in the domestic appliance market has been in full swing. Unlike previous wars between home appliance chain giants such as Suning and Gome, and major retail terminals, the object that these physical stores share is now a foreign cross-border spoiler – Jingdong Mall. The retail industry has experienced three major evolutions from department stores to chain stores to supermarkets. Today, electronics